6 Real Estate Blogging Tips Every Agent Should Know
Real estate agents who maintain a blog can enjoy a significant advantage over those who don’t. A good blog can boost your search engine rankings, which helps new clients find you. You can provide information about real estate in your region to demonstrate your authority while supplying useful content to your clients.
A blog is an excellent investment for anyone who seeks a stronger web presence and increased clientele. Companies that blog attract 97 percent more links to their website, according to research reported by SEOTribunal.com.
They also get 55 percent more visitors to their websites, many of whom could turn into clients. If you’re a Realtor without a blog, or you could use some tips to make your existing blog stronger, here are six ideas.
- Start with Your Website
Your blog should be attached to a great website. “A good website is essential for getting yourself noticed by the search engines,” states an article from the premier Houston realty firm Green Residential.
“You won’t come up in [search results] if you don’t have a well-designed website to match the query.” Green Residential’s blog adds that every business needs a website that’s clearly branded, features fantastic photos, makes you look personable, is responsive for mobile use, has contact forms, and connects with social media.
Once you establish this level of web presence, your blog will give you a greater ability to market your skills.
- Subscribe to Real Estate Blogs
If you study the top real estate blogs on the Internet, don’t let yourself be intimidated. Look at what these bloggers are doing well and see if you can emulate their efforts.
Notice which topics they cover, the conversational style they employ, the credentials they display, colors, stats, and more. Many of these elements can be incorporated into your content to help you stand out and maximize the reach of your blog.
Although it’s worthwhile to learn from competitive blogs, avoid copying them outright. Your commentaries have to stand from the work of other agents, so copying won’t get you anywhere.
- Provide Current, Money-Saving Tips
Think about what your clients want the most. This may vary depending on your target market, but most real estate clients desire a high-value property at an affordable price.
Not all your clients will achieve this goal, but you can offer tips that should help them. Jeff Nelson, an Alabama Realtor and author of the blog Live Gulf Shores Local, says much of his website provides industry-current news with valuable insights on listings, negotiating, loans, and other personal recommendations.
“I want my clients to be the most informed and to save or make the most money possible in a real estate transaction,” he told Blogging.com.
- Target Real Estate Agents Too
Your primary audience as a Realtor consists of buyers and sellers. But there’s value in creating content for other Realtors too, primarily because you may boost your search rankings.
Think about it. Thousands of clients in any good-sized city are looking for a good Realtor and there may be hundreds of Realtors that could meet their needs. It’s hard to stand out to clients when there are so many other professionals to choose from.
Don’t forget that the others are Googling useful topics too. If you can provide information about a specific activity or geographical region, you’ll get higher search rankings and become more visible to potential clients.
- Focus on Your Photos
So much of real estate is visual. Consumers dream of beautiful homes, even if they’re already enjoying the home of their dreams. They love getting to see what’s on the inside and outside of homes for sale, so you should have plenty of photos to display.
Use photos from your own collection rather than stock photos downloaded from the web. This preserves an edge because your photos are unique.
Consider using an app such as BoxBrownie to submit photos to professionals for editing. They’ll turn your photos around in a day or two, having created stunning images to augment your writing.
- Mix Evergreen Content with Trending Topics
When it comes to the content you put on your blog, you’ll need a combination of articles that are always relevant (“evergreen”) and ones that keep up with changing trends. Both will provide value for your customers and keep them reading while boosting your SEO.
Evergreen blog posts usually bring the most bang for their buck. They’re typically more applicable to clients’ needs, and they’re more likely to be shared repeatedly across social media. Winning topics include how-tos, tips and tricks, and long-form guides for the industry.
Trending topics will bring in a more contemporary pool of readers and potential clients. Those folks are interested in what’s happening right now, and if you continue to produce articles that feature current fads like popular colors, decor ideas, the real estate economy etc., you’ll draw a steady stream of visitors who read and engage with your blog content and potentially sign up for your services.