5 Best Reasons to Have a Script When Recruiting Real Estate Agents

One of the most important elements of real estate agent recruitment is your recruitment script. Now, you might think that they aren’t as effective nowadays considering that people are craving authentic conversations in the digital age. The truth, however, is that recruiting scripts for real estate agents are as effective these days, if not more.

If you aren’t convinced just yet, here are some very good reasons why you should definitely still use scripts for your recruitment efforts:

You’ll Sound More Put Together

The main argument about using scripts for real estate recruitment is that you’ll sound robotic or formulaic. However, with a skilled recruiter leading the conversation, this isn’t so much of an issue. What you have to be concerned about is the flow, which can be a little problematic if you don’t know what to say. This is where a script can come in handy.

With a script to follow, you don’t have to worry about awkward pauses and filler words like “erm” and “uh.” You’ll sound more confident and put together, instead of confused. As a result, the candidate will find you more credible and professional. They’ll also be more impressed by what you have to say, simply because you sound better.

The key is to develop a script that doesn’t involve any complex or flowery words. Instead, pick terms that are used in daily conversations. There’s no need for flowery or high falutin words. Applicants will know if you’re only saying things for the sake of buttering them up, especially if you really want them to join your company.

You Can Prove That You Did Your Research

As much as applicants are trying to impress you with their credentials, you’re also trying to impress them. After all, if your brokerage doesn’t stand out from the others, what reason is there for talented real estate agents to sign on with you?

One way to impress your prospective hires is to do your research. Give them a reason to trust you by doing your best to get to know them. Learn about their career and their interests, and then pepper these details in your recruitment script. Doing so will show them that you’re as invested in them as they are in your brokerage. This will help create rapport, putting them at ease and making you easier to remember.

You Can Shorten the Conversation

People are busy, including real estate professionals who are looking for jobs in a highly competitive market. This simply means that you should keep the conversation with candidates short but meaningful. Don’t waste their time beating around the bush. A script can immensely help in this aspect.

With a script guiding you through the conversation, you can trim the fat and get to the heart of the matter as quickly as possible. In fact, you can even tell the applicant that your discussion will take only 10 minutes of their time (or even shorter). When a prospect knows how much of a time investment they have to make, they’ll be more likely to entertain the call. (Of course, when you mention a time, make sure to commit to it.)

You Can Formulate the “Perfect” Response

A powerful recruitment script requires a lot of hard work. However, the ultimate reward is the “perfect” script for every situation. Just imagine having a ready response for every question that a candidate has for you. If they have any reservations about signing on with your company, you can easily allay their concerns with a carefully crafted script. You’ll certainly be leaving a great impression!

Again, the “perfect” script will take a lot of work. In fact, you’ll have to constantly review, update, and optimize them to respond to an ever-changing industry. Still, the effort will be worth it in the end.

You Can Make Recruitment Easier and More Productive

Think of your email drip campaigns. You have templates for those so it’s easier to send them, right? The same is true for your cold calls and interviews. If you have a script for everything, from introduction to references, then you’ll have a smoother and more productive conversation.

Recruitment scripts can also make training new HR or recruitment personnel easier, too. As a result, your team will be more consistent and their recruiting performance will increase. This is especially important if you want to hire the best of the best real estate professionals. The ultimate result is, of course, the growth of your company through the help of the best hires (made by the best recruiters).

Having recruiting scripts for real estate agents is one of the best ways to revolutionize the way you hire new people. Scripts may be something “old school,” but they’re still effective tools if you know how to make and use them properly. You might be surprised just how much more productive your recruitment efforts will be with the help of great scripts.

Invest time and effort in creating recruitment scripts for every situation. It will surely take your recruiting to a new level of success.


Rylie Holt