For Busy Entrepreneurs

Coming Soon to a Device Near You: Web 3.0

Hold on… aren’t we still figuring out what Web 2.0 is? Well, yes. But those on the cutting edge have been dreaming of Web 3.0 for quite some time already. In fact, the oldest reference we can find to Web 3.0 was when Google CEO, Eric Schmidt, was asked about it at a conference back […]

Social Media Marketing – Why It’s Not Enough

There’s little doubt social media marketing can be a valuable resource for both internet-based and brick and mortar businesses. But it’s just as important to know what it can’t do for you as to know its benefits. While you’ll see a lot of articles on this site and others touting the benefits of social media, […]

5 Steps to Solo Brainstorming Success

When we think of brainstorming, it’s usually something we think about doing with at least one other person. But there aren’t always other people around. Or sometimes those around you aren’t the right people for brainstorming. But as entrepreneurs, we sometimes need the spark that can be lit with a good brainstorming session, and we […]

Flickr – The Best Kept Social Networking Secret?

Chances are good that when you think of social networks, you think of Facebook, Twitter and Foursquare, and when you think of Flickr, you think photo sharing. We recently posted an article on paid and free image sites, in which Flickr was included (with a few caveats) as a great source of free images. And […]

HP’s Viral Hopes – A Powerful Video Campaign Example

What does it take to make a video campaign go viral? It seems that a huge chunk of the videos online that have gone viral were not planned that way. Everything from giggling quadruplets to free hugs have garnered millions of views without any promotion (over 60 million views for the latter!). They are the […]

How to Not Be a Twidiot – 4 Twitter Personas to Avoid

Do you have a Twitter account for your business? If you said yes, good for you! Twitter is an outstanding tool to connect with customers, drive traffic to your site, meet colleagues and industry experts, and much more. In fact, when used properly, you can get more mileage out of Twitter than many paid marketing […]

Perfecting Your Pitch – 7 Questions in 60 Seconds

“What do you do?” It’s a simple enough question, and for many, the answer is simple and easy. If you work at a job, for example, it’s easy enough to say, “I’m an HR manager for Sears,” or “I’m a cashier at the Piggly Wiggly.” Even for some entrepreneurs the answer can be short and […]

3 Things You Thought Mattered – And What Really Matters

There’s no denying that the Internet, including Social Media, has significantly changed the way people do business. The attitudes of customers as a whole have shifted, and the power is moving into the hands of those customers more and more every day. While some of the changes brought about by the move to online communications […]

How to Generate More Referral Business

Getting new business is a constant struggle for many small companies. A lot of companies market aggressively and spend a lot of money to increase brand awareness and reel new customers in. Marketing is certainly important, but when you’re an entrepreneur on a tight budget, it’s also important to make sure you’re getting the best […]

20 Tips for Writing Great AdWords Copy

Make no mistake. Copywriting is the glue that holds an AdWords campaign together. You can have the right keywords, place the right bids, and even have great products and services, but if you don’t have powerful copy, your campaign stands little chance of being successful. When it comes to writing AdWords copy, there are 2 […]

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