Common SEO Mistakes You Must Avoid
SEO stands for Search Engine Optimisation and this is the process of adjusting your website to make sure that it ranks highly on Google searches. For many new businesses, SEO can be a bit of a minefield but there are tons of guides online that can help with this. Of course, if you are just looking online for guidance, you could fall into the trap of using out of date information. Google updates its algorithm and sometimes, strategies just aren’t effective anymore.
To help you with this, we thought we would cover some of the common SEO mistakes that you must avoid. Read on to hear what these are.
Not Creating A Strategy
First things first, you must have an SEO strategy in place before you start making any changes. This strategy should detail all of the keywords that you are using, information about your competitors’ top-performing pages and a timeline. If you change everything at once, you’ll find it hard to figure out what works and what doesn’t. Don’t ignore the strategy or you could regret it.
Using Poor Quality Links
Link building is a popular SEO strategy, but it also comes with some risks. A common mistake that brands make involves buying backlinks from the wrong sites. If you choose poor quality links, you could find that your Google ranking is affected negatively! You must choose authoritative links if you want to have the desired effect. There are plenty of professional companies who offer affordable SEO package prices to help you get it right.
Publishing Duplicate Content
It can be tempting to repost content from other sites on yours, but this can be a big mistake. Google can instantly recognise duplicate content and they will penalise you for copying the work of others, even if you were the one to publish on that other site! All of your content must be unique if you want to improve your SEO and make an impact.
Neglecting Meta Data
If you aren’t familiar with meta data, then you should immediately spend some time looking into this. SEO titles and meta descriptions are just as important as keywords, regardless of what you might think. Your meta description must include your target keyword, otherwise, it won’t be as effective as you hoped. If you nail your meta data, you can drive organic traffic much more easily.
Not Focusing On Mobile
Finally, you must not make the mistake of neglecting to focus on mobile performance. Google ranks pages that are optimised for mobile devices higher, so you need to address this. They want their users to have a smooth experience and with more people using mobile phones to browse, sites need to function well. Optimise as much as possible for the best experience.
Avoid These Mistakes
These are just some of the common mistakes that brands make when trying to improve their SEO. Learn from the mistakes of others and you could see your Google ranking soar over time!