From Materials to Design: How to Craft Effective Big Banners for Businesses
When a company needs more visibility in the marketplace, a big banner might be one way to attract attention to the company and its message. But to be effective, the banner must be well-designed, well made, and placed effectively. Big banners are similar to billboards except they are more portable and can be placed in a wider range of locations. Banners can be used temporarily and then rolled up and stored until the next time they are needed.
Why Do You Need a Banner?
A company may have several reasons to consider purchasing a banner. It is important to decide why you need a banner and then design a banner that meets that need. The message on the banner should be chosen to fulfill that need. The placement of the banner should also fulfill your purpose. The people at Miami Banner can help a business owner in the area design an effective banner and manufacture it quickly and with good-quality materials. Banners can now be printed on sturdy vinyl in many sizes and with outdoor-grade inks to last a long time.
Different Types of Banners Available
A company can order different types of banners depending on why they need banners, where they will put them, and other factors. There are vinyl banners, foam board banners, mesh banners, retractable banners, step and repeat banners, banners made of PVC/Sintra, and other materials.
Banners can be small enough to hang over a store window for a grand opening or large enough to cover the side of a large building. They can hang on a nearby fence, or stand alone with their own banner stand. And remember, banners can be used indoors as well as outdoors.
What Goes Into Making a Banner Effective?
There are a number of things to consider in the design and use of banners that make them more effective.
1. Banner placement
Before you order a banner, decide where you will be placing it because placement will determine the size of the banner you need. Will it be placed outside a business or as part of a trade show booth? Maybe it will be effective in the entrance area of a business. The placement will determine many design factors such as graphic design, color, message, and banner material and construction. You want your banner to stand out and be noticed by passers-by.
2. Lettering Size, Style
Take the time to choose a lettering size that will be large enough to grab attention and small enough to get the whole message on the banner. It is a delicate balance. The size of the lettering can change with different parts of the message. Remember that people seeing the banner will not have time to decipher hard-to-read font styles. Keep the font or lettering style clean and classic. Don’t use multiple font styles, stick with one or two related styles.
3. The Layout is Important
The layout of the banner is important. The message should be centered and uncluttered. Banners can be horizontal or landscape or they can be vertical or portrait. The location they will be displayed will determine this. Landscape banners are better for messages with more text and if they are going on walls or fences. It is advisable to leave a border around the edges. Keep the images and text simple and easy to read at a glance.
4. A Simple Message
Don’t try to put too much wording on a banner. Try to convey the message you want people to see in as few words as possible. A simple rule to follow is to use 8 words or less. Some examples would be “Grand Opening,” “Huge Sale,” ” 4th of July Celebration.”
5. Include Important Information
Keeping the message simple leaves room for important contact information such as phone numbers or internet addresses. There should also be a short call to action for the potential customer. If the banner is not at the business sight, be sure to give the business address.
6. Use Effective Graphics and Photos
Use graphics or photos that enhance the message and draw attention to it rather than distract from it. A simple graphic that is obvious from a distance is best. The photo or graphic image you choose should have clean, simple lines and just a few colors. The graphic should represent the products the business carries or the services it offers. One example would be a simplified delivery truck for free delivery.
7. Keep Your Brand Consistent
When designing the banner, keep all the other marketing tools and messages in mind. A customer should see a consistent message, colors, and graphics on mailers, newspaper ads, TV ads, internet marketing, store decor, and banners. An exception might be a bright red and white sale sign. This way, customers or potential customers will experience brand recognition and connect a consistent set of images and colors with your business.
Banners have been a good way to draw customers to businesses for many decades because they are a simple and effective way to draw customer attention. Banners are a popular way to get public attention. They can be used in a protest or parade to get a message to the public, get important information out, or direct people to important locations. Banners can be very long and stretched across a street to announce an upcoming event, such as art in the park or a parade.
Banners can also be used on-site to promote your business or service to people walking or driving by. A banner can be located above a business to draw attention from some distance, on the wall of a building to stop pedestrians and direct them into a business or on their own stand in front of the business entry to announce special sales or events. The beauty of banners is that they are a small investment that the business owner can control.
A banner can be used for a special event and then stored until the next year. Banners can also be more or less permanent fixtures advertising the business to passers-by. Think about that banner on a float in a local parade and how much business it generated. Take the time to consider using banners as part of your marketing plan.