How to Build Better Links for Your Clients

If you’re trying to help your clients’ websites rank higher in search engines, one of your biggest priorities should be building better links. With stronger, more authoritative links, your clients will gradually earn a higher domain authority, leading to higher rankings for all their internal pages. On top of that, they’re likely to attract more referral traffic – which can be quite valuable.

Of course, earning high-quality links is tough these days – especially if you’re inexperienced in the field. So what steps can you take to build better links for your clients?

Working With a White Label Link Building Partner

One of your best options is to use a white label link building service. The idea here is to partner up with a professional link building agency, who can build quality links on your behalf. You can “white label” the links, so the branding of the link building agency is never visible; instead, your business is the one that gets the credit for building the links.

You’ll pay a fixed price for each link you build, or enroll in a subscription service for monthly link building efforts, then mark up the price and charge your client. It’s simple, it’s straightforward, and it’s convenient. But most importantly, it gives you access to all the links your clients need without requiring you to overhaul your current efforts.

Of course, if you want to build the links yourself, there’s another path forward.

Prioritize Your Publisher Relationships

These days, link building is all about publisher relationships. When you have good relationships with various, high-authority publishers, you can publish links on those platforms with minimal resistance. The question is, how do you build and maintain those relationships?

  •         Start small. Don’t try to get published in high-traffic, well-known publications – at least not at first. You’ll be wasting your effort. Instead, get started with smaller, more accessible publishers. Local news outlets and niche blogs are great bets.
  •         Lead with a fantastic pitch. Start things off with a fantastic pitch. Get to know the publication and learn what types of articles they like to publish. Then, come up with an original idea that their target audience is going to love. Keep it concise, then send it off to the editor.
  •         Comply with editor requests. If you want to have a good long-term relationship with this publisher, comply with all editor requests – even if that means compromising your original vision.
  •         Make multiple submissions. After your first successful article with a publisher, work on making more submissions. The more consistently you publish, the easier it’s going to be to publish links here in the future.
  •         Continue to touch base. Try to check in with your editor regularly. Make yourself a friendly face and collaborate whenever possible. Good relationships make it easy to publish guest blogs.

Work Your Way Up the Ladder

Over time, you’ll want to work your way up the “ladder” of online publishers. Small-time, low-traffic publications are easy for guest authors to access – but they also tend to have low domain authority. Conversely, the high domain authority sites can be ridiculously hard to penetrate.

Build your reputation by getting featured in a variety of low-level publishers, then gradually work your way to mid-tier publishers. Once you anchor yourself with a high-DA publisher, you’ll find it much easier to get featured in similarly authoritative outlets. With good relationships with a variety of high-DA publishers, you should be able to make your clients very happy.

Always Keep Link Quality in Mind

As you continue building relationships and publishing links, make sure you keep link quality in mind.

For the best SEO results (and better publisher relationships), you’ll need to consider:

  •         Publisher niche. Choose the right publisher for your client – they should be topically relevant. Additionally, you’ll need to write an article that fits the blog.
  •         Link relevance. The link you build needs to be relevant to the piece somehow. Does it provide a statistic or a specific fact? Is it in line with the main topic?
  •         Link placement. This shouldn’t be the only link in the article, nor should it stand out in any noticeable way. It needs to be placed naturally with other high-authority links.
  •         Anchor text. Optimizing anchor text with keywords can be helpful, but you should never compromise the value or appearance of the link; anchor text should be natural.
  •         Value to readers. Every link you build should be valuable, in some way, to the people encountering it. Keep this “golden rule” in mind.

With these strategies in mind, you should be able to build better links for your clients more consistently. Modern link building for SEO is a challenging and complex process, but with the right tactics, it’s something you can master. 

Rylie Holt