How to Juggle a Brick-and-Mortar Business and a Blog
If you run a brick-and-mortar business, you know how much time and effort it can take to manage. Similarly, if you own a blog, you know that it takes a lot of time and effort to grow as well. When you combine a brick-and-mortar business with a blog, it can be difficult to figure out how to balance your schedule and grow your business(es) at the same time. Fortunately, there are ways to juggle a physical business and a blog without losing your mind!
Focus On Your Income
At the end of the day, every business owner has bills to pay, regardless of the type of business they run. Therefore, maintaining a stable income should be your number one priority. This may mean prioritizing one aspect of your business over the other. If you own a brick-and-mortar business, chances are that it brings in more money than your blog. However, if your blog is affiliated with your business, they may work in tandem to bring in revenue.
In any case, it’s vital that you identify exactly where your revenue comes from. If your physical business and your blog both bring in a substantial portion of your income, then you should divide your time proportionally. For example, let’s say that your blog brought in about $20,000 last year, while your brick-and-mortar business brought in $80,000. This means that you should dedicate about 20% of your work hours to the blog and 80% of your work hours to your physical business.
Kill Two Birds With One Stone
If you have a blog that is even tangentially related to your business, then you should find ways to capitalize on this relationship. That said, you shouldn’t force it. If you run a blog about gardening and you run a brick-and-mortar bookstore, there are not going to be many crossover marketing opportunities. However, if you step back and look at the financial picture, it could help you improve both businesses at the same time.
For example, if you want to bring more foot traffic into your brick-and-mortar business, you might consider revamping your signage with a company like Landmark Sign Company. This will help boost revenue for your physical business, which can be reinvested into your blog and your regular business. Alternatively, you could invest in a better web design to help boost your blog revenue and invest the funds in either endeavor.
It may not be as easy to outsource tasks for your brick-and-mortar business. However, you can always hire a manager or an extra employee to take on some of the responsibilities that usually fall in your lap. This will free up more time for you to focus on growing your blog.
If you prefer to spend most of your time at your business, you can easily outsource tasks for your blogging business. For example, you can hire a writer to create ongoing content for your blog. You could also hire an SEO expert to build a long-term content plan. Though it will cost you more upfront, you will almost certainly see increased traffic and revenue over time.