How to Register a Business Name: 5 Key Steps

Many businesses are registered every year. In fact, 5.4 million businesses were registered in the US in 2021 alone. 

So, how can you ensure your business stands out from the crowd? 

It all begins with choosing the right business name. 

A great business name should be simple, authentic, and memorable, reflecting the values and essence of your business. 

But how can you secure the business name effectively?

The answer is simple: you should register your business name with the state to ensure legal recognition and protection. 

To guide you through this process, we’ve conducted research and devised five essential steps to set your business on the path to success. 

Keep reading!

1. Choose a Suitable Business Name

Selecting the right business name is pivotal. You should opt for a name that is simple, authentic, and mirrors your values, products, or services. Once you’ve found the perfect name, check its availability with the state to avoid trademark issues. 

This initial step lays the foundation for your brand identity, so take the time to ensure it resonates with your business vision.

2. Register Your Business

Registering your business with the state is essential for legal recognition and protection. Before that, you should decide on a suitable business entity—whether a sole proprietorship, LLC or Corporation. 

Once chosen, initiate the registration process by filing the necessary paperwork. Obtain an Employer Identification Number (EIN) to facilitate tax processes and legitimize your business at the federal level.

The business registration process requires quite expertise and for this, you can hire a good business registration agency such as Inc Authority. Before choosing this agency or any other you need to think carefully about “Is Inc Authority Right For You”. 

You can read a GovDocFiling details review guide of Inc Authority to know more about this agency feature, and pricing model to decide whether it is a good option that can help you in registering your business smoothly.

3. Register a Doing Business As (DBA) Name

A DBA name allows you to operate your business under a different name than your legal entity. This is crucial for branding and flexibility. 

Registering a DBA is particularly beneficial if your business operates under various product lines or if you want to create a distinct brand identity. 

4. Apply for Trademarks

Securing trademarks is crucial to protect your brand’s identity. Apply for trademarks for your business name, logo, and even brand colors. 

This legal protection prevents others from using similar elements and helps build brand recognition. It invests in safeguarding your intellectual property and ensuring your business stands out in the market.

5. Secure a Domain Name

In today’s digital age, securing an online presence is indispensable. To ensure your business operates effectively, secure a website with a matching domain name. 

This not only establishes credibility but also makes it easier for customers to find and engage with your brand online. 

Choose a domain name that aligns with your business name for a cohesive online identity. 

Final Thoughts

Registering a business name allows you to establish a distinct brand identity and legally protect your venture. 

Follow the outlined steps when you need to register your business to ensure compliance, protection, and a solid foundation for your entrepreneurial journey. 


Infographic via:



Author Bio:

Brett Shapiro is a co-owner of GovDocFiling. He had an entrepreneurial spirit since he was young. He started GovDocFiling, a simple resource center that takes care of the mundane, yet critical, formation documentation for any new business entity. 


Rylie Holt