How to Use Loyalty Data to Boost Engagement for Personalized Emails?
Ecommerce optimizations hang on, making a consumer/client feel unique and valued via personalization. Research conducted by Segmentify shows that 74% of customers or clients feel disappointed or annoyed when web content is not customized. What is more, almost 62 percent say that they look forward to businesses customizing email offers and discounts; it depends on their previous and recent purchase background.
This shows us something important; clients; clients need to be treated like people instead of a part of an entire pool. So, how do you go about meeting this expectation?
Customer experience is, without a doubt, the vital differentiator between your competitors and your business. Loyalty programs, as well as personalized emails, are a remarkable way of making you apart from the rest. They provide endless chances to keep in touch with and motivate the audience to spend with you more often. However, they also give you a wonderful source of data about your customer. Knowing how to unite the two to make a memorable experience for a customer is vital.
DMA’s Consumer email tracker 2019 showed that these programs are important in encouraging new email subscriptions or sign-ups.
There are lots of benefits offered by a reliable loyalty program. It will motivate repeat business, boost customer lifetime value, or be known as CLV and provide you with a wealth of information on your client. And to retain clients engaged, data is vital.
Using Personalized Emails and Data to Drive Loyalty
Once you put up a loyalty program, you will find that you have lots of information at your disposal sooner or later than ever before. A lot of these programs are informed by buying activity, choices, and interests of the customer. Thus, you have the authority to improve email communications.
Loyalty information allows you to deliver hyper-targeted, customized content to your audience. Below is a list of some of the most effective ways you are able to make this information work to your benefit.
The first thing you have to make and must be tracked regularly is that of your non-members. Technically, you are not utilizing the data you have collected as part of the loyalty program. However, what you are showcasing are the perks clients get once they give their information. Loeffler Randall, renowned clothing and accessories brand in the US, strategically targets this part with a spectacular offer. The primary purpose is to drive subscribers to purchase and show the many simple ways customers can get loyalty points.
Monitor Development and Keep Track of Milestones
Don’t allow your audiences to forget your loyalty program. Rather, engage them by letting them know about their progress. This can be done in many ways; it depends on what works for the brand and you.
Sephora and Designer Shoe Warehouse gather data about shopper’s points as well as spending to monitor progress. This application of lively content enables the content of the customized emails to be hyper-customized to the readers.
Madewell, a renowned fashion brand and cosmetic company for ladies, uses this information to trigger automation as a loyal customer’s progress. The brand had set a threshold for each tier in the program they offer. When met, this email is triggered.
Better, Targeted, and Relevant Messaging
Research shows that 50% of marketers disagree that personal or tailored messages are among the most efficient ways to deliver exceptional experiences to the clients. What is more, consumers opt to interact with businesses where their needs and demands are met. Loyalty data assists in offering relevant and targets messages straight to the clients.
Reach out to shoppers with relevant messages to interest them to come back to your shop. Send emails, which take accounts of the status of members’ loyalty and point balance. Loyalty email has higher click-through rates and open rates than general marketing emails as they are made to each person.
Set a better impression easy by integrating targeted messaging in the welcome emails. To make these emails more relevant, server-client up content is associated with purchases or interactions with the store.
If shoppers have referred a family member to your product, share them content that educates them on your business community.
Celebrate with Them
Milestone should not be restricted to the development customers are making along with the brand’s loyalty program. Your customers have lives outside of their connections with you. To communicate with them on a personal note, it is vital to take things into account.
To make this example more personalized, pull in loyalty information like points to know their reward. Think of things like how long they have been with you. There might be something special you can give to mark ten years as a loyal client, like new benefits or perks.
Re-engage failed Loyalists with a Personalized Emails
One of the important perks of loyalty programs is it assists in monitoring how often and recently clients have purchased with you. This means you must be aware when loyalty members begin to fail or lapse.
It is great to remind them of what they are missing. Prompting them to go back as they are near to the next benefit could be the way to boost their interest to do business with you once more. Or you can pull in loyalty data to provide your standard re-engagement emails additional energy.
Put it All At Once
Making a connection with shoppers is indeed the best approach to have a successful loyalty program. Because you do not have the power to know each one of your clients, you have to utilize the data you have collected. There’s a lot of loyalty programs waiting for you to see.
We have broken down many ways you can utilize loyalty data to provide personalized emails to your audiences. But we liked to give you the best. If you are comfortable pulling in information and making use of it to create memorable customer journeys, making something like the email we feature will be a walk in the park.
Always bear in mind, you have the information on your hand, then it is all up to you on how to utilize it. If you want more information about customer engagement and customer retention, there are many opportunities waiting for you; all you need to do is do research.