Lowering Operational Costs with Network as a Service (NaaS)

This is a sponsored post written by me on behalf of CBTS. All opinions are 100% mine.

For SMBs looking to get a handle on IT costs, networking solutions have been limited. If you’re running anything that’s remotely robust or complex, most solutions are costly, and nearly all require an IT pro on your team. In the world of bootstrapping startups, these obstacles can mean delayed launch or even scrapping a project altogether. So when we heard about CBTS’s new Product Offering, Network as a Service (NaaS) we were cautiously optimistic.

What’s the difference?

The status quo in recent years has involved costs rising dramatically as your business grows and network needs increase. Carriers are notorious for making SMBs fund their expansion with no upside for the small business who is oftentimes already struggling to keep up with technology costs. What’s the solution? Well it might be a paradigm shift to a new type of service, of which CBTS is at the forefront. NaaS, simply put, means that the provider (CBTS in our scenario) provides your business with a simple, cost-effective way to support, maintain, expand and secure your network. And because of its cloud integration, NaaS is fully scalable to meet the needs of the business, regardless of how those needs fluctuate.

Until now, overpriced bandwidth has been a major issue for many businesses. As more and more core applications move to the cloud, businesses have been forced to pay a premium for lower bandwidth usage. NaaS solves this by allowing businesses to obtain local high-speed broadband internet at a greatly reduced cost, compared to a traditional MPLS or dedicated private network. The result is a greatly improved experience for employees and customers, with a lower cost for the business. It’s a true win-win.

What about security?

According to a case study presented by Kirk Rooney, a NaaS Network Sales Engineer, many small businesses that think they’re running on “business class” routers and firewalls are being duped. Not only are many of these solutions subpar, but because of the fast-moving pace of hacker technology and know-how, they become outdated quickly. The cumbersome solution of replacing all equipment every four to six months is not only unrealistic from a time and effort standpoint, but would be a large financial burden to most businesses.

With NaaS, the business owner has the advantage of always running on the very latest technology. Because the service is fully managed, it’s hands-off for the business owner, allowing them to focus on other aspects of their business. At the same time, they can rest assured they have the latest proactive security measures on their network at all times, and they’ll benefit from a faster, more reliable service in general. For businesses offering Wi-Fi to customers, this is a double bonus.

The bottom line is that if you’re looking for a single, affordable, managed solution that provides network switching, security, Wi-Fi, VPN and SD-WAN, it’s a good bet NaaS from CBTS is about to become your best friend!

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Matthew Toren

Matthew Toren is a serial entrepreneur, mentor, investor and co-founder of YoungEntrepreneur.com. He is co-author, with his brother Adam, of Kidpreneurs.org, BizWarriors.com and Small Business, BIG Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right (Wiley).