Opportunities Increase Thanks To The Growth Of Regulated Sports Betting In The US

In January 1993, the Professional and Amateur Sports Protection Act (PASPA) took effect after being signed by President George H.W. Bush. The act effectively made Nevada the home of sports betting, essentially leaving every other state out.

In May of 2018, the Supreme Court ruled that PASPA was unconstitutional, causing states across the United States to hop on the fast track to regulating their own sports betting. Since then, sports betting has become a highly-demanded and widely-profitable industry in effect every day. 

States like Pennsylvania have seen massive progress in the sports betting world, progress that can be seen on websites like https://promocodepa.com/. As the industry continues to grow, the opportunities seem to grow with it.

Innovation is key to any industry performing well over the long term, and that’s exactly what we’ve seen with the regulation of sports betting in the United States.

Start-Ups and Apps

Websites and apps like FanDuel and DraftKings have seen the benefit from legal regulation of sports betting, allowing them to get their foot in the door. For the longest time, they had to argue that their platforms were legal because the games were a matter of skill — not luck or chance. 

Since PASPA was demolished, they now freely dip into the sports betting industry and offer their own sports betting features. In addition to the bigger platforms, online sportsbooks across the United States have opened up the race for dominance as demand grows.

As the United States follows the path of other countries that have legalized sports betting for decades, like Great Britain, the need for mobile applications and easy access will only increase. This will leave a lot of room for other companies to join in on the fun.

Handicapper Businesses

With the global rise of sports betting, the demand for professional help and assistance has grown. This has put a lot of interest and value in the sports handicapper business — especially for those that produce results. 

We are seeing new sports handicappers now more than ever. People from all over are now offering their picks and advice to others. Their excitement over the industry is what keeps others engaged, keeping the industry booming.

Affiliate Marketing

In a world of advertising, affiliate marketing will always rule and will find its way into any industry it wanders to. With the regulation of sports betting in the United States welcoming online sportsbooks from all over, the fight for traffic has never been more intense. 

These online sportsbooks will pay some insane money to people, companies, blogs, and websites for bringing them traffic. This can be in the form of pay-per-click or residuals from referrals. 

For those that already receive a lot of attention from sports bettors, affiliate marketing can help increase your monthly revenue. 

Affiliate marketing has only made the job of the sports handicapper more profitable without an increase in work. By placing a link, promo code, or clickable ad on your website or blog, you can start to profit from the growth of other companies in the industry.

Freelancing

Where popular demand finds itself, so will freelancing. It has become routine for businesses to utilize freelancers around the United States, whether it be writers, developers, virtual assistants, marketing teams, and customer service representatives. 

Freelancers have become an effective way to expand your company, and those in the sports betting industry haven’t neglected that. 

Online sportsbooks need to be user-friendly, they need to be mobile, handicappers need to provide content and customer service. Whether it’s a physical sportsbook, online sportsbook, sports handicapper business, or affiliate marketer, the need for freelancers continues to grow in the sports betting industry. 

Opportunities Are Endless

The digital revolution will continue to drive the sports betting industry in the right direction. As technology improves and becomes more accessible, companies will find new and innovative ways to appeal to bettors around the world. 

Since the Supreme Court ruled against PASPA in 2018, 19 states have legalized and regulated sports betting — though some have only recently passed and haven’t fully introduced it yet. 

These states are Arkansas, Colorado, Delaware, Illinois, Indiana, Iowa, Mississippi, Montana, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Oregon, Pennsylvania, Rhode Island, Tennessee, and West Virginia. 

Michigan has just recently passed legislation, while another 10 states are expected to pass in 2020. Still, that leaves over 20 states that aren’t close to passing legislation. The industry will continue to grow, and the innovation that awaits will only increase as more states get involved. 

States that are getting involved have seen revenue from sports betting continue to increase each month. It’ll be interesting to see where this growth takes us. Illegal sports betting still consumes a majority of sports betting in the US, so there’s always room to grow.

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