We’ve come a long way since the early days of e-commerce. Back when AOL was king, the major challenge of online retail was simply convincing people that the Internet was a safe place to shop. People have become savvier over the years, replacing their vague uneasiness with more specific concerns over how their sensitive information […]
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When it comes to creating your own career and your own business, you’re ultimately in the driver’s seat and responsible for your own destiny. It’s a heck of a lot different from clocking in and clocking out for 40 years of your life and allowing someone else to play the cards for you. Some might […]
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Mom bloggers are some of the most influential people on the Internet these days. (They’re not “mommy bloggers” anymore, by the way.) They’re highly educated, work from home, and often have devoted followings that will do or buy anything the blogger suggests. That last trait is exactly why all e-commerce companies should explore partnerships with […]
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The ability to gain trust and likeability from your customers and creating an online presence with your brand or company is essential for being successful, growing your circle of influence, and building sales. How can you stand out from your competitors and attract new business or fans? Building your brand and establishing yourself as an […]
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Businesses of all sizes rely on computers for everything from communication to software utilization to setting up databases. The cloud is a new innovation in computing which has revolutionized the way we use data in recent years. Many SMEs have opted against the cloud because of misconceptions about cost and relevance to their business but […]
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When you are looking to expand, or to simply bring more business in, it can be difficult to know what direction to take. One of the main tactics is to try lead generation as this can prove invaluable for creating leads with potential investors and deals with other businesses. Before taking this approach, you may […]
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One of the most popular ways to fund small businesses and other creative projects is through crowdsourcing. With more than 50,000 successfully funded projects and $844 million in total financial backing, Kickstarter is currently the biggest crowdsourcing platform on the planet. While the steps to launching a campaign are well covered on Kickstarter, what happens if you […]
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Just the thought of writing content for websites and blogs can send some business owners into a deep state of panic, followed by the urge to put content marketing on the back burner. Let me reassure you that you don’t have to be a professional writer to write good content. There are plenty of tools […]
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Ever since social media hit the scene, businesses have been able to grow in very different ways. This goes for small businesses as well as large ones. Small businesses can forgo expensive advertising and trying to market their brand or products for hour after exhausting hour at trade shows. — They can now accomplish the […]
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New ideas, new methods, and most importantly, new inspiration are what feeds an entrepreneurial mind. The brain of an entrepreneur doesn’t come with an off switch, and the body doesn’t have an alarm clock. Entrepreneurs are working inside their heads 24/7, and even at that, there aren’t enough hours in the day. They never take […]
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