When you are looking to expand, or to simply bring more business in, it can be difficult to know what direction to take. One of the main tactics is to try lead generation as this can prove invaluable for creating leads with potential investors and deals with other businesses. Before taking this approach, you may […]
Continue reading
One of the most popular ways to fund small businesses and other creative projects is through crowdsourcing. With more than 50,000 successfully funded projects and $844 million in total financial backing, Kickstarter is currently the biggest crowdsourcing platform on the planet. While the steps to launching a campaign are well covered on Kickstarter, what happens if you […]
Continue reading
Just the thought of writing content for websites and blogs can send some business owners into a deep state of panic, followed by the urge to put content marketing on the back burner. Let me reassure you that you don’t have to be a professional writer to write good content. There are plenty of tools […]
Continue reading
Ever since social media hit the scene, businesses have been able to grow in very different ways. This goes for small businesses as well as large ones. Small businesses can forgo expensive advertising and trying to market their brand or products for hour after exhausting hour at trade shows. — They can now accomplish the […]
Continue reading
New ideas, new methods, and most importantly, new inspiration are what feeds an entrepreneurial mind. The brain of an entrepreneur doesn’t come with an off switch, and the body doesn’t have an alarm clock. Entrepreneurs are working inside their heads 24/7, and even at that, there aren’t enough hours in the day. They never take […]
Continue readingTraditional marketing techniques are a thing of the past, and successful businesses and people are blogging to get business. Smart? Yes. Besides, no one knows your product or niche better than you, so shouldn’t you be the one promoting you? You’re in business because you have determined that you are the expert at what you […]
Continue reading
Allow me to take a moment to share with you what works on YouTube. I’ve found that these 20 tips will turn your videos into overnight sensations and capture the attention of the masses. Granted, it doesn’t happen overnight and a fair amount of work is required, but the phenomenal results––if you follow all of […]
Continue reading
Online communities are the bread and butter in the digital media age, and Facebook is the lifeline. There’s a strategy to increasing your fan base, and the result is making a name for your brand or product. Promote your business and generate a buzz about the promotions you decide to use. Promotions can increase engagement […]
Continue reading
Navigating through social-media territory can be intimidating. With so many social-media networks available and so many tools for each of those networks, you may often feel like you need an instruction manual to learn how to get around! Twitter is the trump card for driving traffic to your site and the best way to attract […]
Continue reading
Mergers and acquisitions (M&A) happen all the time – especially in the world of small business. After the hustle and bustle of signing paperwork and merging staff and offices, it’s time to integrate two completely separate brands into one newly revamped marketing message. That means new marketing collateral, websites, email blasts, signage — the list […]
Continue reading