The baby boomer generation, most of who are now in their late 50s and 60s, are one of the most important but overlooked market segments by many businesses today. This is unusual due to the fact that less than 5 percent of conventional marketing targets a demographic that accounts for nearly 80 million Americans and […]
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Whether you are currently in the midst of launching your own small business or have been a successful entrepreneur for years, there’s always room for improvement. One of the easiest ways you can improve your service is by gaining a thorough knowledge of your company’s setup and how your approach to business effects the final […]
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You’ve decided to head out on your own and become a business owner. You’ve secured the funds, identified a market, and know what you’re looking to sell. Should you join an established franchise or build your own company from the ground up? Your decision will probably be based on factors that include available funding, your […]
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According to an article by Mark Henricks in All Business, the 2008 economic recession was responsible for a 50 percent increase in business bankruptcy, and these businesses included the likes of automotive giants General Motors and Chrysler. While some businesses including the aforementioned companies were able to be saved by bankruptcy, many more were forced to […]
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Running and managing an international business is no small feat. Some of the challenges that such a business is likely to present include different currencies, cultural differences, traveling, financial constraints, and even unfair business practices, among others. The aforementioned challenges can stretch the patience and resilience of even the most experienced business executive. With that […]
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You have your idea sketched out and finished all of your initial analyses. You’re getting excited about having a potential money-making idea, but now it’s time to test that theory: How many other people on the planet think that you have a good idea? How many will pay for that idea? The value proposition has […]
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There is plenty to think about as you launch your new business. Any time you’re able to streamline the process, you do yourself a great favor because the simpler the startup, the less stressed you’ll be. There’s a reason Hollywood movies generally spend a minimum of six months in pre-production, because creativity and ingenuity work […]
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Entrepreneurs with the most successful business ideas will tell you two things: They worked hard to uncover their idea and in the end they kind of just had to let it come. The mind is a muscle that needs exercise. The more we use it, the more in tune it becomes to what we want […]
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Running a small business can be tough for anyone, especially those who have few resources and a very limited budget. However, the Internet has opened up opportunities for many who may not have had the opportunity previously to run a business. Still, it is important to know how to use Internet resources in order to […]
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[twocol_one][/twocol_one] [twocol_one_last]Olivier Baudoux – Founder & CEO of DrivAd, CIO/SVP of Encore Capital Group (Nasdaq: ECPG), Serial Entrepreneur.[/twocol_one_last] Hi Olivier, good to get a chance to pick your brain. I’d like to start off with your background. When would you say you realized that you were meant to become an entrepreneur? I actually don’t […]
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