Marketing is an important skill for business, and for life itself. Really, anything can be marketed, including a product, an idea, yourself, or your view point. The biggest mistake people make is thinking that if they just get their name “out there,” they’re going to see results. But no matter what you’re marketing, there are […]
Continue readingThe first year of my startup was, without a doubt, the most educational period of my life. There is so much you can’t possibly know about running a business until you’re actually doing it. The mistakes, trials, and successes of that first year left me with a plethora of lessons. As someone who started a […]
Continue readingWe talk a lot about email marketing and other forms of electronic marketing, because that’s our primary focus. But ‘traditional’ marketing methods are still viable, and even if you have a purely online business, you can find success with non-internet-based marketing ideas. One idea is direct mail marketing. Even though your customers might be online […]
Continue readingThere are a lot of myths out there about getting your articles into publications: that it’s self-serving, that people who do it are egomaniacs, or even that you have to brag about your achievements to get publishers to notice you. Despite all the misconceptions, it really is possible to get yourself published without coming across […]
Continue readingCommitment. Passion. Drive. Leadership. Any entrepreneur needs to possess these traits in order to be successful. When it comes to veterans, many military men and women already have these key traits, which can offer a leg up when they become involved in startups. Veterans already have many of the skills needed to run a successful […]
Continue readingIn 2003, Joel Bomgar asked his college friend Nathan McNeill to help him launch a business selling software that he developed to remotely access and fix computers, known today as remote support software. Nathan knew little about starting a company, but decided to take a chance and became employee number two at the eponymously named, […]
Continue readingIt happens in every industry and to almost every brand, large or small. At some point, someone will not like what you are doing, and if they’re internet-savvy, they may rant enough online to be heard by the masses. Don’t take the guilty approach and ignore it; instead, address the negative in a manner that […]
Continue readingThe World Wide Web has made it easier than ever to reach a global audience. In theory there’s nothing to stop anyone with an Internet connection from accessing your blog, whether they’re on the move in Boston or sitting behind a screen in Bangalore. In reality, however, it’s going to take a little more […]
Continue readingFeeling overwhelmed is extremely unpleasant, but when you think about it as a business owner, it is not necessarily that bad of a thing! Being busy means that you are either doing something very right or you are doing something very wrong. Taking a step back to decide which of these two may be the […]
Continue readingIn all aspects of our lives, sometimes the best lessons are learned the hard way. As a business owner, making a decision that maybe in the end wasn’t the best choice can end up costing customers, money and in some cases, the business itself. What is important is to view any failure as a positive […]
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