In 1999 while finishing his MBA, Navneet Kaushal started a company on the side and managed to make his first million in the next two years. In 2002, Navneet founded PageTraffic, an internet marketing company that has since grown to an 80-person firm managing over 250 projects. In 2011the firm won the prestigious Red Herring […]
Continue readingSometimes knowing exactly what to avoid is just as important, if not more so, than the provisions you’re taking to maximize your web marketing. Here are 10 surefire ways to anger the most powerful search engine in the world: Unoriginal Content – Google loathes duplicated content. Their complex filtering systems will automatically ignore content they […]
Continue readingWho doesn’t love pinning things on Pinterest? It’s highly addictive and it’s predominantly populated by an abundance of women with a mindset to shop. Every board is comparable to a full scale wish list of purchases waiting to happen. Pins are shared, liked and commented right on Pinterest, fed through Facebook or Twitter feeds where […]
Continue readingIt’s a system as old as mankind, a discourse that goes something like, “I can offer you this, in exchange for what you’ve got over there.” Bartering is for all intents and purposes a system of trading a good or service for another good or service, outside of the realm of monetary value. These days […]
Continue readingMarketing can sometimes feel like a nerve-racking gamble on your business. It can almost seem like throwing down a chunk of change on a roulette table in Vegas, biting your nails, and hoping for the best. Depending upon the effectiveness of the given marketing plan, this analogy may unfortunately be dead-on. Even if the first […]
Continue readingSelecting just the right name for your new life’s endeavor is definitely not as simple as it may seem. In reality, the name of your business is the first impression you’ll make on your new customers and it’s the very basis for the brand you’ll be working to build. The best way to begin the […]
Continue readingAs an entrepreneur owning and running a business, it’s hard to delineate between a professional persona and your authentic “you” at times. Being a business owner frequently means pouring nearly every bit of yourself into building your company. The most successful business owners are able to recognize their personal strengths and weaknesses, and when to […]
Continue readingWe’ve all rolled our eyes at the repetitive spam mails from companies you’d rather never hear from them again. It’s probably pretty hard to think of a company at the top of mind that doesn’t contact quite enough, right? You’ve likely forgotten about them! Just as in email marketing, having a successful social media presence […]
Continue readingWe’re not in Mayberry anymore! Long gone are the days of those small-town marketing plans, based upon a simple phonebook ad and 2-inch by 2-inch advertisement in the Sunday paper. It used to be that small mom and pop businesses could depend upon neighborhood business and self-made brochures printed off the home computer as sufficient […]
Continue readingThe very things that are considered drawbacks of owning and running a small business can be easily leveraged to become your company’s greatest strengths. By simply building that close, one-on-one rapport with your contact list, you’ll inevitably be ahead of the multitude of faceless mega-chains. Sure, adding that personal touch takes a bit more time […]
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