Social Media Marketing and SEO Tips for Las Vegas

Las Vegas businesses face a very tough market. Whether your business is about selling products or offering professional services, you need the latest online marketing strategies to keep your business afloat. And by using the latest marketing strategies, your business will reach more customers, drive more sales, and improve revenue.

SEO Tips for Las Vegas Businesses

Search engine optimization or SEO is a digital marketing strategy that helps search engines find and rank a website high in search results. It’s a collection of techniques covering three pillars: link building, content marketing and development, and technical SEO. When used correctly, these can enhance your digital marketing tenfold.

Enhance Your Online Professional Profile

Your online reputation rests on many factors, but your online profile is the first thing your audience or potential customers will see when they search for your business. Google supports companies by creating a professional online look through the Google My Business profile listing.

Your GMB profile is unique for all your business locations. If you have several business locations in Las Vegas, you will have a specific GMB profile for each. GMB connects your profile to Maps to help your customers find your business. Your detailed GMB profile contains your business name, address, and phone number (NAP), as well as other information specific to that location, such as business description, photos, reviews, website link,  and any additional information you deem necessary.

The key is to enhance your GMB profile to make it look and sound more professional. Whether selling products or offering services, a professional profile will improve customer trust and engagement. The following strategies can help.

·         Improve Your Business Description

Your GMB description is only 750 characters long, so do your best to showcase your brand to your customers. Highlight your best offers by pointing your customers to your unique services. If you’re a hairstylist in Las Vegas, include services that are unique to your salon, like long-lasting vibrant hair color or luxurious wigs and weaves styling. Amaze your customers with a stellar GMB description just like these.

·         Encourage Good Reviews

There is a section on your GMB profile for customer reviews. Of course, businesses want good reviews, which depend on your customer service, and the quality of your products and services. There are ways to make your business stand out through reviews.

For every positive or negative review, try your best to give feedback. A positive review deserves a thank you and a heartwarming short message. Show you appreciate your customers, and you value their visit.

For negative reviews, ask how you can improve your business and make their next visit better. Offer to remedy any concerns or issues. Encourage your customers to leave a review on your GMB profile for all transactions.

·         Update Your GMB Listing

You might have a new business phone number, new opening hours, or a newly renovated storefront. For any changes, make sure to update your profile and do so on all your online platforms (business website, social media, blog site, or YouTube channel).

·         Use Local Keywords on Your GMB Listing

Your GMB profile is a powerful tool to boost your popularity online. Your aim is for your business to show up when a potential customer searches for you. According to Digital Authority Partners, using targeted, local keywords on your GMB description can help. For your hairstyling business in Las Vegas, use keywords like the best hairstylist in Las Vegas, Las Vegas hair salon, or best quality hair coloring services in Las Vegas.

Improve Social Post Content and Timing

Social media connects people and delivers updated information on just about everything online. Use your social media platform to boost your Las Vegas business this year.

Facebook reigns supreme with billions of active users of all social media platforms. Businesses love Facebook as it’s easy and cheap to connect and engage with their audience.

·         Post Regularly

Connect your business website, blog site, or YouTube channel with your social media account. Update your social media account with posts relevant to your business or industry. Going back to your hairstyling business, post about the latest styling trends, some dos, and don’ts on hair care, or you can do a product review.

Make your social media site relevant and take this opportunity to showcase your products or your services. And don’t forget to post daily so your customers and prospects will have something new to look forward to each day.

·         Timely Posts

When’s the best time to upload new posts? According to this study, the best times to get maximum exposure on Facebook is every Tuesday, Wednesday, and Friday from 9 am to 1 pm, while the worst day is Saturday. Monday is the busiest day, with people primarily working and spending less time on social media. Saturdays are rest days, with people spending more time catching up on sleep and housework.

·         Your Special Offers and Deals

People mainly look for good deals online and usually depend on social media for the latest ones. Use your social media page to update your customers with your best deals. Improve engagement by starting a contest, a quiz, or a raffle.

Use your social platforms to announce a new store location, a new product or service, and anything else you want to share with your audience.

·         Engage With Your Customers

Your customers and prospects will likely connect with you through your posts and updates. Grab this chance to further engage with your customers and build a trusting relationship with them. Good comments, praises, and recommendations deserve a heartfelt thank you.

You may be tempted to ignore negative comments, but you must handle them as soon as possible. Ask for details and offer a remedy. You have the option to filter out or remove unrelated and damaging comments on social media but make sure to address the issue first.

Final Word

Now is the right time to start investing in digital marketing. The strategies mentioned above are among the most popular social media marketing and SEO strategies for 2022. Follow these marketing tips and techniques to get maximum exposure for your Las Vegas business. 

 

Rylie Holt