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SEO in 2013: Year of the Consumer [Infographic]
If you follow SEO, even in a little, you know that there have been a lot of changes lately. Google has unleashed a multitude of algorithm updates for their search engine rankings that have drastically shaken up the SEO landscape in the past couple of years, most notably in 2012 with the Penguin update. These […]
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The Entrepreneur’s Guide to Selecting a Venture Partner (And Avoiding Killing Your Business)
Prior to making an investment in a company, every venture capitalist (VC) completes a due diligence list––a catalog of the key business assumptions they need to validate prior to closing an investment. These lists vary depending on the stage of the deal and can range from your articles of incorporation to detailed customer calls. This […]
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10 Little Things Entrepreneurs Do to Sabotage Success
Many entrepreneurs are guilty of obliviously sabotaging their success by falling victim to certain behaviors and thought-patterns. Entrepreneurship is a constantly evolving world with no set rules on how to succeed, it’s easy to become overwhelmed or fall victim to bad advice. Get back on track by avoiding these 10 common blunders that may just […]
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What Klout Really Means and the Future of Social Media Influence
A surprising number of people have no idea what Klout is and what their score may be. Essentially, Klout is a program that measures your web presence and its influence on other people based on social media networks. Klout offers a 0-100 range, with 20 being the average score. The higher the number, the more […]
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Respect the Y: How Generational Marketing Could Save Your Business
The Y generation is now at the forefront of consumerism. They are a prime target for any business marketing campaign. Although social media is a strong influence in their lives, there are other marketing methods to utilize that are beneficial to retaining and acquiring customers. You just have to tap into the minds of the […]
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We’re All Junkies with a Need for Speed (Does Your Website Deliver?)
Sometimes there is a simple answer to a problem that is hard to identify because of its obviousness. Why haven’t your leads been converting? Are you marketing methods dull? Why haven’t any of your posts been shared? Is your writing bland? Of course, you should be experimenting with plenty of different solutions, and seeking to […]
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We’re All Junkies with a Need for Speed (Does Your Website Deliver?)
Sometimes there is a simple answer to a problem that is hard to identify because of its obviousness. Why haven’t your leads been converting? Are you marketing methods dull? Why haven’t any of your posts been shared? Is your writing bland? Of course, you should be experimenting with plenty of different solutions, and seeking to […]
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Refine Your Writing Voice and Sing Proudly into the Blogosphere
It’s tough out there in the blogging world. You can spend hours on a post, tweaking and refining it to your satisfaction, only to discover there are six other posts that essentially say the same thing. Don’t become discouraged. In order to swim in a sea of voices, you’ve simply got to make your voice […]
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Avoid These Common Writing Mistakes
Writing isn’t easy. It’s a skill that requires equal parts creativity and education. It’s a craft and an art. And it’s very easy to make mistakes. Yes, you can start a sentence with and. Luckily, as a blogger you have more leeway than a novelist, or even a magazine writer. But you still have to […]
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Do’s and Don’ts of Naming Your Business
Coming up with a great name for your business should never be taken lightly. You want something that grabs people’s attention, is easy to remember, has long-lasting appeal, and reinforces your burgeoning brand. This is trickier even than it sounds. What’s more, when you’re trying to think of a name, you’re just starting out and […]
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