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7

Red Flags: How to Tell if Your Interns are a Good Fit

Most companies have already started, or have even finished, hiring summer interns. Sadly, many times, the intern who shows up on the first day is not the person represented in the résumé or throughout the interview. Employers should be able to spot and correct early warning signs, as well as be prepared to teach new […]

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5

How Basecamp Can Salvage Your Work (Or, How Basecamp Can Keep You from Going Berserk)

We’ve all been there – an important project is due soon, and you just can’t seem to find the email between you and your partner, a prospective buyer, or your development team. Part of your team is working with one set of assumptions, while the other half has completely different assumptions. You’ve got to figure […]

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10

Page Speed: Why It’s a Big Tool in Your Page Ranking

By now, you’ve heard of the importance of SEO for business owners. Get a high page rank, and your business can be easily found on search engines sites, especially the mammoth, Google. But have you heard the new ways Google is deciding these search engine rankings? It’s not all about link-building. Recently, Google has decided […]

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4

Tinychat: Nothing Tiny About It Anymore

From its start in 2009, Tinychat has grown beyond most expectations. The Internet chat service that allows users to talk with up to eleven other people at a time now has over 20 million registered users, up from only one million two years ago. Tinychat operates on the freemium approach, which allows users to sign […]

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  • Matthew Toren
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6

Get Leadership Right from the Start

As a child I can still remember the musical strains of Broadway plays wafting through our home. My mother seemed to believe that all children should be continuously exposed to such music. To this day it amazes me that little pieces of those songs still march their way across the screen in my mind. Why […]

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9

Thinking of Buying or Selling Your Website? 7 Important Criteria to Consider!

My brother, Matthew, and I have been internet entrepreneurs for over 12 years now. In that time, we’ve learned a lot about what works and doesn’t work for making money online. We’ve also learned that what worked yesterday might not work today. But one area that has remained fairly consistent is buying and selling internet […]

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  • Adam Toren
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4

Good Business Practices – You have to be More than a Geek

A friend of mine was looking at online guitar lessons for her husband’s birthday. Janine is a serious geek with a career in computers that involves over a decade and budgets in the millions. She is also a serious shopper, having learned hand-in-hand with her mother as they ran from store to store. She told […]

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  • Matthew Toren
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8

Scribendi: Helping you Write the Right Words Right

An interview with Chandra Clarke, founder of Scribendi, an editing company that recently started a plug-in editing program on WordPress. It’s not just what you have to say but how you say it that matters. Even in this age of fast communication, incorrect grammar or typos still damage your credibility. Husband and wife team Chandra […]

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  • Adam Toren
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13

4 Tips for Getting Back Up when Life Knocks You Down

When life happens, entrepreneurs don’t have the option to call in sick or ask for some time off.  Whether you’re sick, have suffered a business setback, or just having a really bad day, an entrepreneur can’t usually just walk away for a period of time without damaging their business.  But just because you’re self-employed doesn’t […]

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  • Matthew Toren
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12

7 Keys for Eliminating Subscriber Fatigue

Most of us have two, three, or more email accounts these days: one for personal use, one for work, and another intended to field the flood of inevitable spam we just know is going to inundate our inboxes the moment we relinquish the address.  The goal of a successful email marketing campaign is to never […]

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  • Adam Toren
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About Us

Matthew and Adam Toren are brothers, serial entrepreneurs, investors, and mentors.

For nearly 20 years, Matthew and Adam have provided instruction in management concepts, marketing, and finance to emerging and distressed small businesses. They currently own and operate a successful media company, which includes several online properties and print publications.

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