Pro Tips for an Entrepreneur to Go Global

Moving a business to another market is something that many entrepreneurs dream of. And not without reason; global expansion has become one of the milestones in every successful business owner’s career due to the plethora of benefits it brings to a company. 

Of course, the financial aspect of expanding your business on a global scale is one of its most prominent advantages. However, there are also many more: worldwide recognition, independence from fluctuations of the local market, the rapid development of business strategy and positive brand image, to name just a few.

However, the path to a successful international company is not an easy one. The business is bound to deal with limitless complications and problems of legal, cultural and business nature. If you, too, are an entrepreneur who’s planning on conquering a foreign market and giving your company an international boost, follow our tips for going global.

Invest in Technologies

If you want to reach foreign audiences, you have to make sure you have access to the technology needed to backup your strategy. Be prepared for a complete digital transformation of your business and entering the world of the newest IT solutions.

Advanced digital technologies will work in your favor in a few ways. First of all, they will make operating the business more manageable. Creating a sound digital ecosystem functioning across the countries will enable you to have quick access to data and transform it in real time. Moreover, it will allow all the coworkers to keep in touch and cooperate on projects even long-distance. 

What is more, supporting technologies, along with proper antivirus software, will ensure the cybersafety of your customers’ data, which will build trust and a positive brand image. When it comes to customers, you might not even be able to process their payments without proper IT systems. Investing in a suitable software to automate your cash applications will make your clients happy and, at the same time, limit the work of your accounts receivable team.

Get to Know the Language

Before you expand to a foreign market, you should learn the language of the country you want to move your business to. 

Even if your business is to be done mostly in English, you need to have some basic understanding of a given language. It will let you establish relations in the company and deal with organization and the logistics issues, such as finding a foreign distributor and importing or exporting products and services. 

Although it might be tempting to opt for Google Translate, it’s also utterly unprofessional. What you should do instead is hire professional translation services, with linguists specializing in the field of your expertise. You could also consider hiring bilingual specialists, who will work both as translators and professionalists in their area.

Gain Understanding of the Culture

Moreover, it would help if you gained an understanding of the culture you will be working with. You should know that marketing strategies that work just fine in the USA might not get a warm welcome in Japan; the team relations in Brazil will differ significantly from those in Germany. 

Although body language and communication strategies might not seem like a big deal to you just yet, you will soon realize that they are. Without the proper knowledge, you can insult your potential co-workers or business partners and prevent your company from achieving success in a particular region by not coming across as relatable or friendly. 

As an entrepreneur, you should want your intentions to be clearly understood. In achieving this goal, you can either hire business specialists of a given country or learn about the field of intercultural communication and management by yourself.

Analyze the Market

Before you go global, you should analyze the market you’re expanding to. Your product may be successful in the country of your residence, but will there be a demand for it in other regions as well? Broad market research will also enable you to choose the target group and establish a marketing strategy. This way, your company will be able to compete with other local businesses.

Know the Law

Last but not least, remember to obtain knowledge of legal processes in a given country. There might be different rules regarding tax payments or legal documentation necessary to conduct a business. To make sure your company works in compliance with industry-specific regulations and requirements, hire law specialists to help you.

Conquer the World

Money, fame, and grand success of your business are just around the corner (or rather, right across the ocean, if you will). However, to get to the point where you can bask in your international glory, you have to put a lot of work into planning your business strategy in a foreign market. 

If you’ve been expecting that all the global success takes is a good logistics team and some money, you may abandon all hope immediately. The successful launch of your company abroad depends on your multimodal approach to the matter. It will cost you not only money but also time, devotion and a big dose of persistence.The good news is: it will be worth it. Good luck.

Malgorzata Koch

Rylie Holt