Is Square Cash A Real Threat to De-Throne PayPal for Micro-Business Transactions?

Back when the competition was slim, PayPal was the hottest and yet most frustrating tool around for peer-to-peer and micro-business online payments. Although PayPal paved the way for most Americans, in particular solo entrepreneurs, to conduct their first online transactions, the service raised the ire of many. Between enduring numerous hacking and fraud issues since 2001 […]

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CPA Marketing: Understanding the Basics

When it comes to Internet marketing, there are various different avenues you can pursue. CPA marketing is one of the most popular online marketing strategies out there, as you don’t need to necessarily make a sale in order to get a pay out. While the application process puts some people off, you shouldn’t let that […]

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What Are The Best Marketing ROI Metrics?

Business owners shy away from internet marketing when it appears to offer vague, immeasurable returns. In reality, Internet marketing campaigns can be measured, but many organizations put so much emphasis on the creative side, they forget to identify the key metrics that enable them to evaluate performance. Let’s take a look at important Internet marketing […]

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