Before you even open a Facebook ad campaign, you should know your audience. Facebook makes it easy to target certain people with your company’s ads. If you don’t target your ads, you’re reaching people who aren’t interested in your product or service, and you will end up at worst with no potential customers and at […]
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You’ve already taken a look at the “Search Behavior” infographic, and now it’s time to explore holistic trends in search and social behaviors. The second installment of the study with iAcquire and Survey Monkey features social behavior – uncovering key information on search privacy concerns, social influence, images in search results, social sharing behavior, and […]
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It’s no secret that people rely on the Internet for almost everything, from paying bills to obtaining a degree. With the Web ingrained in our everyday lives, there’s no reason why you shouldn’t jump on board. The earning potential is vast, even if your industry’s work is mostly conducted offline. Regardless of what your industry […]
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For many online entrepreneurs, creating an SEO strategy sounds terribly intimidating. And I agree: Search engine optimization can be daunting if you’ve never worked with it before. It’s often seen as something to be left in the hands of tech-savvy computer scientists. However, this just isn’t true — the key to getting a handle on […]
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As a blog or even business owner, you need to understand how your end user behaves online in order to successfully “reach” them, right? Well this study, which was repurposed into an infographic can help you out. iAcquire, a full-service digital marketing agency, recently joined forces with SurveyMonkey to issue a “State of Search” study. […]
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I see it all the time: Businesses miss opportunities and waste money online. Over the past 20 years of conducting academic research and working with clients in the private sector, I’ve collected tens of thousands of data points that show there are eight areas where most companies misunderstand online consumer behavior. These money drainers cost […]
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Do you own a domain name? Have you ever given any thought to how much that domain name might be worth? You might be surprised at how many people have made their millions off of domain names alone. The following is a list of the 60 top domainers. 1. Adam Dicker (DNForum) Adam Dicker first […]
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Meet Joe Griffin. An innovator in digital marketing for the past 15+ years. Joe began his entrepreneurial journey at 17, when he Co-founded SubmitAWebsite.com, a search firm that was later sold to Web.com for a pretty penny. Subsequently, Joe has held executive positions at iCrossing, and was a co-founder and President of Web.com Search Agency. […]
Continue readingAs a result of the ongoing mobile revolution, many industries are evolving – and some are dying a slow, painful death. Gone are the days in which you had to consider readers who are accessing your content from a PC only. There’s a new kid in town – OK not so new, but insanely popular, […]
Continue readingIn an age where the term “lean” applies not only to startups, but to large companies, it’s important that each team member contributes more than his job description to the company — regardless of title, pay grade, or tenure. Going above and beyond these job descriptions can be the difference between a company growing steadily […]
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