The nonprofit sector is being stirred up my new digital tools and dynamic social marketing strategies capable of raising more funds than was possible a decade ago. Social change is no longer limited to nonprofit enterprises. Social entrepreneurs are discovering new ways of thinking about their roles as changemakers. The traditional NGO business model is […]
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Ecommerce is completely changing the retail world. Over half of Americans say that they would rather shop online than in a physical store. That’s a huge shift in consumer habits, considering that online shopping was still a novelty for many people only a decade ago. Even though ecommerce retailers continue getting a larger share of […]
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You can recognize the Nike swoosh on the shoes of your neighbor as he jogs past you. When you need a caffeine boost, you get an espresso shot from the café with the green mermaid and white crown. The apple logo on the back of an iPhone is easily identified. According to developmental molecular biologist […]
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Who doesn’t want to be a better entrepreneur? The more efficient you are, the more productive you can be, which inevitably leads to more cash flow. If you’re like most entrepreneurs, more cash flow is at the top of your list. You’d do just about anything to get it. As with everything in life, there […]
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We’re edging the holiday season, so it’s the perfect time to talk about how you can boost your businesses’ online presence, especially if you have an e-commerce site. If you’re yet to think about your marketing plan, then you’re already behind the curve. First things first – do you have an e-commerce website? If not, then […]
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In the world of business, people want to work with the best of the best. That means that, if you want to bring clients to your new business, you need to establish yourself as the go-to authority for your industry. It doesn’t matter if you’re financial advisor or a music teacher; if you can show […]
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If you’re trying to sell your home, you know the importance of marketing your property online. The vast majority of people looking for a new home will consult online sources during their search, so making your property more visible should be at the top of your to-do list. You also know that blogging and content […]
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At the heart of marketing lies one thing- the audience. This is true for any activity of sales and business- the audience is what’s important. The point is, everyone knows this. And everything is geared towards this – every marketer, every advertising group, every sales strategy builds on this idea to push its product or […]
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I want to be an entrepreneur. I want to have my own business. I want to be my own boss. These phrases are so easy to say, but for many it ends there. More often than not, entrepreneurial dreams remain just that, a dream. There are entire college courses taught on the topic of entrepreneurship. […]
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Your business marketing strategy increases your company’s exposure, customer base and revenue. In 2017, companies that determine their marketing budget based on revenue spent an average of 6.9 percent of their total budget on marketing according to The CMO Survey. That figure rose to 11.4 percent for companies with firm marketing budgets. Your company’s marketing […]
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