Have you noticed an increasing number of people grouped up outside of bars, coffee shops, and college campuses puffing on strange light-up contraptions that aren’t quite cigarettes? So did I. I learned, much to my surprise, about a new movement of ex-smokers who replaced their chemical-addled cigarette addiction with something that has 100% less rat […]
Continue reading
For most entrepreneurs, ‘closing the deal’ is the mantra of the successful sales person. It is the difference between marketing and sales. A successful closer has the ability to influence the decision-making process of an individual in ways that basic marketing cannot achieve. Where marketing serves to open a conversation so that the decision making […]
Continue reading
Entrepreneurs are at the leading edge of the business world. They’re creative and forward thinking, and they love the rush of taking a new idea and making it a reality. They’re idea people, but they may not be always as strong at some of the logistics, like promotion and branding. You’re always branding, whether you […]
Continue reading
The future of the internet is undoubtedly sharing on Facebook, “tweeting” on Twitter, along with the other various solitary verbs that are used for social networking actions. Since Facebook, Twitter, and other social networks are becoming so increasingly popular, Google has changed its website ranking algorithms to take into account how much buzz websites create […]
Continue reading
If you stop and think about it, there are probably hundreds of things you can do to launch your business to rock-star level. You need to know about the few that would work best for your specific products or services and hone down your list to a laser-fine point. Whether your business is online or […]
Continue reading
Which is better: six page views per visit or two page views per visit? It depends. Websites offer dozens of ways to track how consumers are using a site, but many popular metrics are either completely useless or only useful on a case-by-case basis. Two questions must be considered when deciding which metrics to use […]
Continue reading
There are certain items that I’ve always deemed too luxurious for my workspace. My first workspace had my Dell, some cabinets, and a bunch of papers strewn about. A combination of not quite understanding how taxes work and fear ended up with the place where I sit for eight hours a day looking pretty sparse. […]
Continue reading
Simon Berg is the CEO of Ceros, an intriguing startup, whose brand marketing platform gives customers the tools to create, manage and deliver engaging, brand experiences across all modern devices and channels: web, tablet, mobile and social. All of this is accomplished in the cloud and with no need for any coding. Investors in Ceros […]
Continue readingEric Ries hates that he was forced to validate having to throw out 25,000 lines of code by telling himself that he learned something. The core argument in his book, The Lean Startup, is that companies should be learning what they need to know before they move into the development phase. That doesn’t just mean […]
Continue reading
Now that the Internet is a huge force behind the success of any business, domination of local search results is vital to the growth of your brand. While some businesses think they have done enough to get seen, others know the tricks of the trade to reach the top of local search results. Just as […]
Continue reading